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   Intro If there is one thing that’s guaranteed to be on your mind this year, it’s the image metadata. Image Metadata are the descriptive data you can use to help people share your content with their audiences. In this article, the leading  digital marketing agency  explains what image metadata is, why you need it, and what you should do with it. It also discusses how to create a successful metadata strategy by understanding the different types of metadata and how to measure them. If you’re wondering why you should care about image metadata, read this article to learn more about it. What is image meta data? Image metadata is a field that can be used to describe image files, such as photos and videos. The metadata are organized in the form of a table or a set of fields. Metadata are used in the creation of images, videos and other digital media files. Digital marketers use metadata to describe the image so that the images can be easily ordered using search engines and also used for mar